{"id":24586,"date":"2026-07-10T20:59:38","date_gmt":"2026-07-10T20:59:38","guid":{"rendered":"https:\/\/stage.inertiart.com\/?post_type=elemenfolio&#038;p=24586"},"modified":"2026-07-10T21:25:51","modified_gmt":"2026-07-10T21:25:51","slug":"instinctive-media-awareness-video","status":"publish","type":"elemenfolio","link":"https:\/\/stage.inertiart.com\/portfolio\/instinctive-media-awareness-video\/","title":{"rendered":"Instinctive Media Awareness Video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24586\" class=\"elementor elementor-24586\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4102f7d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4102f7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44aceb7\" data-id=\"44aceb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f84cc elementor-widget elementor-widget-slider_revolution\" data-id=\"20f84cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"slider_revolution.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wp-block-themepunch-revslider\">\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"img_landing_video\" data-id=\"73\" id=\"lexus_landing\" class=\"rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"lexus_landing-154\" data-key=\"154\">\n\t\t\t\t\t\t\t<sr7-bg id=\"lexus_landing-154-20\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/IMG_web_background.jpg\" alt=\"\" title=\"IMG_web_background\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"lexus_landing-154-0\" class=\"sr7-layer\" href=\"https:\/\/www.instinctivemediagroup.com\/\" target=\"_blank\" rel=\"noopener\">VISIT WEBSITE<br \/>\n<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-1\" class=\"sr7-layer\">Instinctive Media Group<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"sub_header\" class=\"sr7-layer\">Sales Explainer Video<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-3\" class=\"sr7-layer\"><span style=\"color:#a01301;font-weight:bold;\">Instinctive Media Group (IMG)<\/span> needed a <b>sales team asset \u2014 a short explainer built to travel.<\/b> Not a brand film sitting on a homepage, but a video reps could <b>post directly to LinkedIn<\/b> and social to open conversations with prospects before a call ever happens. <b>The goal<\/b> was to <b>translate<\/b> <span style=\"color:#a01301;font-weight:bold;\">IMG's<\/span> decade of <b>multi-channel media strategy (radio, CTV, billboards, TV, email, podcasts, social, display, creative) <\/b>into a tight, 48-second case for <b>why unconverted attention<\/b> is a budget problem, not a market problem and position <span style=\"color:#a01301;font-weight:bold;\">IMG<\/span> as the team that fixes it. <i><b>Script, voiceover pacing, and motion graphics<\/b><\/i> were built to work as a standalone LinkedIn post, so the <b>video functions<\/b> as both a company intro and a <b>lead-gen tool in the sales team's own hands.<\/b><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-4\" class=\"sr7-layer\">VIEW VIDEO<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-8\" class=\"sr7-layer\">Designed for the Scroll<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-10\" class=\"sr7-layer\">Role : Strategy | Animation Direction | Creative Production<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"lexus_landing-154-15\" class=\"sr7-layer\" href=\"https:\/\/stage.inertiart.com\/?elemenfolio=zl1-camaro-case-study\" target=\"_blank\" rel=\"noopener\">NEXT<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-154-19\" class=\"sr7-layer\">The art of displaying video isn't just presentation, it's foresight. Before a single frame is animated, the question being answered is where this video will actually live: in a rep's hand, mid scroll, competing for two seconds of attention before a thumb decides whether to keep watching. That thinking, planning for the mobile viewer first, is built into every stage of production at Inertiart, not applied after the edit is finished.<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"lexus_landing-159\" data-key=\"159\">\n\t\t\t\t\t\t\t<sr7-bg id=\"lexus_landing-159-2\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/IMG_web_background.jpg\" alt=\"\" title=\"IMG_web_background\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"lexus_landing-159-1\" class=\"sr7-layer\">X<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"lexus_landing-156\" data-key=\"156\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame5.jpg\" data-libid=\"24574\" data-lib=\"medialibrary\" title=\"img_still_frame5\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTUuanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame2.jpg\" data-libid=\"24575\" data-lib=\"medialibrary\" title=\"img_still_frame2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTIuanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame1.jpg\" data-libid=\"24576\" data-lib=\"medialibrary\" title=\"img_still_frame1\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTEuanBn\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/iphone_fordisplay.png\" data-libid=\"24581\" data-lib=\"medialibrary\" title=\"iphone_fordisplay\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2lwaG9uZV9mb3JkaXNwbGF5LnBuZw==\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame14.jpg\" data-libid=\"24573\" data-lib=\"medialibrary\" title=\"img_still_frame14\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTE0LmpwZw==\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame16.jpg\" data-libid=\"24572\" data-lib=\"medialibrary\" title=\"img_still_frame16\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTE2LmpwZw==\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/img_still_frame20.jpg\" data-libid=\"24571\" data-lib=\"medialibrary\" title=\"img_still_frame20\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L2ltZ19zdGlsbF9mcmFtZTIwLmpwZw==\"\/>\n\t\t\t\t\t\t<img loading=\"lazy\" data-src=\"\/\/stage.inertiart.com\/wp-content\/uploads\/2026\/07\/IMG_web_background.jpg\" data-libid=\"24580\" data-lib=\"medialibrary\" title=\"IMG_web_background\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9zdGFnZS5pbmVydGlhcnQuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI2LzA3L0lNR193ZWJfYmFja2dyb3VuZC5qcGc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"lexus_landing\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"lexus_landing\",el:[2000,2000,1200,1080,1080],type:'standard',shdw:'0',gh:[2000,2000,1150,1080,1080],gw:[1920,1920,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'}});   SR7.PMH[\"lexus_landing\"].state=true;} else if(SR7.PMH[\"lexus_landing\"].cn-->0)\tsetTimeout( SR7.PMH[\"lexus_landing\"].fn,19);}};SR7.PMH[\"lexus_landing\" ].fn();\n\t\t\t\t<\/script>\n<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":24598,"template":"elementor_header_footer","elemenfoliocategory":[110],"class_list":["post-24586","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instinctive Media Awareness Video - Inertiart Studio<\/title>\n<meta name=\"description\" content=\"Unconverted attention is a budget problem. 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