VISIT WEBSITE Instinctive Media Group Sales Explainer VideoInstinctive Media Group (IMG) needed a sales team asset — a short explainer built to travel. Not a brand film sitting on a homepage, but a video reps could post directly to LinkedIn and social to open conversations with prospects before a call ever happens. The goal was to translateIMG's decade of multi-channel media strategy (radio, CTV, billboards, TV, email, podcasts, social, display, creative) into a tight, 48-second case for why unconverted attention is a budget problem, not a market problem and position IMG as the team that fixes it. Script, voiceover pacing, and motion graphics were built to work as a standalone LinkedIn post, so the video functions as both a company intro and a lead-gen tool in the sales team's own hands.VIEW VIDEO Designed for the ScrollRole : Strategy | Animation Direction | Creative ProductionNEXTThe art of displaying video isn't just presentation, it's foresight. Before a single frame is animated, the question being answered is where this video will actually live: in a rep's hand, mid scroll, competing for two seconds of attention before a thumb decides whether to keep watching. That thinking, planning for the mobile viewer first, is built into every stage of production at Inertiart, not applied after the edit is finished.X
